Tip for Making a Powerful Online Video About Your Product – Asterpix Pro

So you have a great product and decided to advertise it in an online video, too? This post Top Ten Tips for Making a Powerful Online Video About Your Product describes 10 tips to make a online video about your product. Here’s the first tip:

1, Put yourself in an online mindset

Forget the TV lore and treat your video as an experiment (yes, as a constant beta): you can have multiple versions with slight or major differences, you can put up your video on loads of video sharing sites, you can make instant changes – so, yes this is a test and will always be a test version that can get better and better. Don’t forget that your video can be downloaded (even if you didn’t plan with it), can be commented (expect a mixture of nice and nasty comments – there is no single video on the web that has no nasty comments!) and can be remade – giving it totally different interpretation and emphasis. Can you accept it? Great, let’s go on. Make your videos interactive by themselves – have hypervideo links.

And over the weekend Asterpix has announced Asterpix Pro, which fits perfectly for this purpose. With their existing object tracking capability, Asterpix has already become a popular site for end-users to create hypervideo links on any popular video sites like youtube, dailymotion, myspace, etc. Now the Asterpix Pro allows content owners/advertisers to create hypervideo links on hotspots. Here are couple screenshots from their demo:

As you could see, users could highlight and click on the hotspots, and will drive the side panel to display detail information or related buying info. Do I need a consultant companies or team to get this working? No. Asterpix’s easy to use (point-and-shoot) interface and their Asterpix API make the life much simpler.

There are couple blogs talking about Asterpix Pro too.
Asterpix Pro Offers Hyperlinked Video with Stats
Nat’s Blog talking about Asterpix Pro

2008 President Election Videos

This probably will be the most discussed topic on the web or blogs this year 2008. Can you imagine how many videos on the web about Clinton, Obama, Giuliani, McCain, etc? How many times when you search Hillary Clinton on viddler or youtube and you end up seeing an unrelated video or Clinton only shows up in the middle of the video for just couple secs?

I have just noticed that Asterpix could help on this issue. Browse the search results of Hillary Clinton on Asterpix, and you could quickly scan through all different hotspots and videos about Clinton.

Also, with Asterpix API, for example now I could post a video of debates from the candidates, and could change my google ads or other web widgets based on which hotspots you are watching. That definitely adds a totally new dimension for online video marketing and provides more fine-grain direct control to advertisement, not just based on video tags like “debate clinton obama” and you have no clue where Clinton will show up.

from asterpix.com posted with vodpod

Asterpix Pro, Ooyala & the Interactive Video Marketing Market

Great post about couple startups in the interactive video marketing segment. Asterpix, Ooyala, VideoClix, Viddler, SeenOn had been mentioned.

“Asterpix and Ooyala are undoubtedly ahead of the rest of the hypervideo or interactive video services, like Videoclix, Viddler, SeenON, etc.”

You could click here to view more details.