Jim Tobin from Ignite Social Media Agency had posted recently on this interesting topic. Often the time, people will ask “Sure, Jim, you can get the video and put it out there, but do you really think people sit around and watch this stuff?”
Jim has given couple metrics in his blog:
“Um, yes. They do. And not just a little–a lot. Only 22 billion views of user-generated video in 2007. This is projected to rise to 34 billion views in 2008. So, yes, note to all clients, people are watching this stuff.”
According to the Pew Internet & American Life Project (as reported by e-Marketer), there is a clear age difference, with 30% of 18-29 year olds reporting that they actively visit these sites versus only 4% of folks over age 65.
Men are also about twice as likely as women to watch user-generated video than women (20% to 11%), but there is not much difference as you look at education level, income or ethnicity. Remember this is user-generated video. The numbers are different for all online video viewing. I’ll share those numbers in a couple of days.
The bottom-line lesson here is clear: There’s a tremendous opportunity for video to help folks with their social media marketing. If you do it right, people are clearly willing to watch.
Also, from the blog comments, Andrew Merchant from Liberate Media also mentioned about their success of iCrossing, which had over 1000 views just after a week of launch. They are using the web service Asterpix to try out the interactive social media video release. I have also blogged about their usage of interactive videos to create resume. Here’s my post and the interactive video:
